Social media, content, and agent recruiting marketing built exclusively for Medicare agencies, FMOs, and producers. Written by someone who holds the AHIP certification, carries the license, and ran Medicare operations from inside the carrier.
Option one: hire a general marketing agency. They produce beautiful content that gets your TPMO disclaimer wrong, uses a superlative CMS does not allow, or promises a benefit you cannot promise. Now you have a compliance problem wearing a nice font.
Option two: do it yourself. Which means your best producer is writing Instagram captions in October instead of writing business during the single window that matters.
There is a third option. Hire someone who already lives in both worlds.
| What Medicare marketing requires | What I bring |
|---|---|
| Understanding CMS marketing and communication rules | AHIP Medicare and FWA certified, current |
| Knowing how plans actually work | 20 years in financial services and healthcare, including Humana. Medicare Advantage, managed care compliance, market operations |
| Producer credibility | NYS Life, Accident and Health licensed. I run my own agency, Copia Health Insurance |
| Recruiting agents, not just selling policies | I recruit and onboard agents myself. I know what makes a producer say yes |
| Content that performs | I publish two newsletters and repurpose across LinkedIn and Instagram weekly |
| Speed and volume | Applied AI trained. Systems built for output without losing voice |
Compliance aware social content that builds trust with seniors and their adult children, who are very often the real decision makers.
The hardest sale in this industry is not the policy. It is the producer.
Social platforms rent you attention. A list is an asset you own.
For agencies that need strategy, not just deliverables.
| Foundation | Growth | Agency Partner | |
|---|---|---|---|
| Best for | Solo and small producers | Growing agencies | FMOs and multi-agent shops |
| Content calendar | Monthly | Monthly | Monthly, multi brand |
| Social posts | [X per month] | [X per month] | [X per month] |
| Video scripts | [X] | [X] | [X] |
| Newsletter | Not included | [X issues per month] | Weekly |
| Recruiting funnel | Not included | Landing page | Full funnel plus nurture |
| Strategy call | Quarterly | Monthly | Biweekly |
| AEP campaign build | Add on | Included | Included plus agent enablement |
| Investment | [$X,XXX per month] | [$X,XXX per month] | [$XX,XXX per month] |
Project based work and AEP-only sprints are available. Ask.
I write marketing, not legal opinions, and nothing here replaces your compliance department or carrier review. What I do is make that review fast and boring. Copy arrives with the required TPMO disclaimer language, without prohibited superlatives, without unsupported benefit claims, and with the enrollment period framing that CMS expects.
Book a strategy call. Bring your current lead source mix and your recruiting numbers. I will tell you where the leverage is, whether or not you hire me.
Book a Strategy Call